KubotaKubota
The strategic engine behind a category-leading brand.
80+ Dealers supported across Southern Africa
Brand / Agriculture and Power Equipment / Johannesburg / 2021
We build brands people choose.
A design and creative studio in Toronto. Brands, campaigns, live experiences and the systems that run them.
Selected work
Work that travels.
All 33 projects
Built in Toronto.
Trusted on three continents.
The names
From fields to fairways to the grid.
The names on the world’s tractors, golf carts, quads and race days handed us their brands. Here is what we did with them.
- 01 80+ dealers powered across Southern Africa, then a Canadian launch built to become the blueprint. Southern Africa / Canada
- 02
Brand trust, dealer traffic and campaigns for the off-road leader. Southern Africa 
- 03
Full marketing and dealer support for a global golf and utility vehicle leader. Southern Africa 
- 04
Marketed inside a 19-brand portfolio run as one engine across six countries. Six countries 
- 05
Full marketing for BOMAG Light Equipment, from launch through growth. EMEA 
- 06
Behind the number one selling value-class all-terrain brand in South Africa. South Africa 
- 07
Race-day partner at F1inTO, Toronto’s Formula 1 watch party brand. Toronto 
- Brands orchestrated for one distributor
- 19
- Countries in a single portfolio
- 6
- Continents of shipped work
- 3
- Dealers supported for Kubota
- 80+
Automations and ecosystems
We build the systems that run the brand. AI automations and ecosystem builds.
The brand gets people in the door. The system behind it keeps them: automations that never drop a lead, agents that answer at 2am, and live platforms wired into the data you already have. Built to your rules, run in accounts you own.
- 01
Automations
Leads routed, follow-ups sent, reports built and stock reordered without anyone chasing it. The busywork runs itself, and a person checks what matters.
- 02
Live-data builds
Platforms that read live data and act on it. Race Control reads race timing three times a second and turns it into messages fans act on.
- 03
Agents your team keeps
Assistants and WhatsApp concierges built on your brand, your data and your rules. The Lens on this site is one of ours.
- 04
Found by AI
When buyers ask ChatGPT, Gemini or Perplexity who to call, your brand is the answer. Answer-first content and the technical groundwork behind it.
What we do
Six practices. One senior team.
Strategy and making in the same room, so nothing is lost between the deck and the launch. Most clients start with one and stay for three.
- 01 Strategy & Brand Positioning, identity and senior judgement that make you the obvious choice. Brand strategy · Positioning · Identity design · Naming and verbal identity · Rebrands · Fractional CMO · Go-to-market · Turnarounds
- 02 AI AI built into your marketing: found by AI search, made faster, run smarter. AI strategy and adoption · Generative search (GEO) · AI content production · Custom agents and assistants · Marketing automation · Team training
- 03 Design & Digital Websites, apps and products built to perform, not just to look the part. Websites · Apps · Ecommerce · UX and UI · Product design · Design systems · 3D and interactive
- 04 Campaigns & Content Ideas that travel, made at the speed culture moves. Campaigns · Advertising · Content studio · Social · Video · Motion and 3D · Creator programs
- 05 Growth Demand you can measure. Media, search and the systems behind the pipeline. Performance media · SEO · Lead generation · CRM and lifecycle · Dealer marketing · Analytics
- 06 Experiences Launches, activations and brand presence people talk about the next day. Experiential marketing · Brand activations · Launches · Expo and show presence · Sponsorship activation · Event properties
Experiences
Experiences people talk about the next day.
Launches, activations and brand presence for global names, from Lightfair in New York to a 20,000 square foot presence at Nampo Harvest Day. And F1inTO, the Formula 1 property we took over and built into the biggest race day in Toronto.
-
Concerts Smirnoff x Migos Culture Tour South Africa -
Fan experiences F1inTO race days Toronto, with Monster Energy -
Tours Nasty C, the Ivyson Tour With Mabala Noise -
Expos GVA Lighting at Lightfair New York -
Concerts Mabala Noise arena shows Mabala Noise Entertainment -
Expos EGO, the Garden of the Future Decorex, with Smith Power Equipment -
Activations The Ivyson Tour truck Cape Town -
Concerts Migos, live in South Africa Smirnoff x Migos
In their words
Signed off by people who don’t sign off lightly.
The managing director who rebuilt a distributor around us. The regional director who trusted us with a global brand’s launch.
01 / 02 Culture Cartel played a major role in shaping Smith Power Equipment into the business it is today. From leading the rebrand and repositioning the company in the market to driving marketing operations across the business, their impact went far beyond creative execution. They brought clarity, structure, and momentum at a level that genuinely changed the trajectory of the company. Quite simply, we would not be where we are today without Culture Cartel.
02 / 02 Launching and growing a category within a global brand like BOMAG requires more than just marketing execution, it requires strategic clarity, consistency, and the ability to manage every moving part seamlessly. Culture Cartel handled the full end-to-end marketing of BOMAG Light Equipment with a level of professionalism and precision that made a significant impact on the brand’s market presence and growth. Their contribution materially strengthened the business and elevated how the brand was positioned and experienced in the market.
Four desks. One senior team.
One studio. Four time zones.
Headquartered in Toronto. Briefs from New York, Los Angeles and London go straight to the people who do the work, and the work has shipped on three continents.
- TOR HQ
Toronto
toronto@culturecartel.ca - NYC North America desk
New York
newyork@culturecartel.ca - LAX West Coast desk
Los Angeles
la@culturecartel.ca - LDN UK and Europe desk
London
london@culturecartel.ca